Audit reportExample ceramics store, 3 of its findings
High priority
- Found
- Product titles don’t state material or size, so assistants can’t match them to searches like “large stoneware planter.”
- Why it matters
- Assistants match a shopper’s words against your titles first. A title of “The Hollis” tells them nothing.
- Fix
- Put the material and size in the first 60 characters of each title.
- Recheck
- Ask an assistant for a large stoneware planter and see whether it names your product.
High priority
- Found
- Price and stock status are missing from the product data on 38 pages.
- Why it matters
- Search engines and assistants read this data before the page text. Without it they report the product as unavailable or leave it out.
- Fix
- Turn on full Product structured data in your theme, including price and availability.
- Recheck
- Google’s Rich Results Test shows a Product with a price and availability.
Medium priority
- Found
- Care and dishwasher-safety details appear only inside product images.
- Why it matters
- Assistants can’t read text inside images, so they answer “not stated” when shoppers ask.
- Fix
- Add the care details to the product description as plain text.
- Recheck
- The details show up when you select and copy the page text.